Samsung TV Plus launched in India giving users access to select free channels without a cable connection - Android

Samsung has launched its Samsung TV Plus service in India. The service offers Samsung Smart TV users access to free TV channels. The only catch is that it is ad-supported, and that’s how the service is free. The Samsung TV Plus content is accessible through the UI of the TV. Consumers will not need to resort to an additional set-top-box or cable connection. All you need is an internet connection.

The Samsung TV plus app is accessible to consumers that have a Samsung Smart TV from 2017 or newer. The gamut of free channels will include content like news, lifestyle, technology, gaming and science, sports and outdoors, music, movies and more. 

According to Samsung, “TV Plus will also be available on most Samsung Galaxy smartphones and tablet devices with O OS or higher software version. Services for Galaxy smartphones are expected in April 2021. The TV Plus app can be downloaded from both, Samsung Galaxy Store and Google Play Store”.

Samsung says that the service is introduced keeping change in consumer behaviour during the pandemic led lockdown period in mind. During this period, consumers, “especially Millennials and Gen Z, began to explore their televisions more and more for new and exciting content”.

Samsung TV Plus is available now to Samsung TV users. In India, Samsung TV Plus offer access to 27 global and local channels. Samsung says that more partners will be on-boarded soon.

“Over the last one year, consumers have been spending more time at home. Their television sets and smartphones have become the centres of their lives, for both entertainment as well as information. We also noticed that consumers now immensely value great media content, reason why we chose to introduce Samsung TV Plus in India. Over the next few months, we expect to scale TV Plus to add more channels and content,” Reshma Prasad Virmani, Director, Services, Samsung India, said.

With the launch in India, Samsung TV Plus is available in 14 countries, including the US, Canada, Korea, Switzerland, Germany, Austria, UK, Italy, France, Spain, Australia, Brazil and Mexico. Globally, Samsung TV Plus offers Samsung Smart TV and Galaxy smartphone user’s access to 800+ channels spanning news, sports, entertainment, and much more. 

If you are looking for live TV channels, there are many options, both local and international available on YouTube. The Amazon Fire TV Stick (review) also has a dedicated section for live content catering to the cord-cutting generation.